Internet marketing for Small Business is the new buzz and it is easy to see why. The latest comscor date from Dec 2009 states that there were over 90 billion searches a month on Google alone. Yes you did read that correctly 90 Billion.Up from 30 billion less than a year before. One of the reasons for this is so many people now are becoming internet savvy. Only last week I had a friend request on Facebook from two friends of mine who both turned 60 last year. The internet is the stomping ground of everyone now. Internet marketing for small business might just lead all of us into a brighter future.It is a place where everyone can connect in a really easy way. If you are a local business owner looking for business in your own geography the picture has never been brighter as long as you know what you are doing. The thing it is much easier than you think.The first and easiest way is to have a Google listing. To be exact a Google business listing. Local search is big business. Did you know that over 80% of people now search online for service providers. Can you afford to lose 80% of potential new clients. When this particular strategy is so quick and easyIt is free easy and simple to do. All you need is a Google mail account the information on your business and you are good to go. If you can type in a word document. You could be on the first page of Google within 24 hours.It is a simple 3 stage process;1.Sign up for a Google mail accountSo easy to do. Just Google Googlemail and follow the instructions.2. Add in your company detailsAdd in all your business details, including all your different services, how people can pay you.3. Confirm by phone or SMSFinally add in your phone number. You then get a confirmation phone call and you are all done. Yes it really is that simple.When I did my own we appeared on the first page of Google within 5 hours. The statistics that come with it will also show you how many times your add is shown and people click through. And this costs nothing!
Digital Marketing As A Subset Of Business Development Strategies
One point that it is wise to focus on when considering developing and refining top level business development strategies is that…… The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities… It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as…>>> Marketing Funnel Interaction>>> Lead Generation>>> Target MarketingThese are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation’s overall marketing activities effectiveness.If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances – these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.Main point being – We Cannot Forget The Marketing within the “Digital Marketing” phrase. With so many daily activities that can be executed such as…
micro blogging
email marketing
blogging
guiding prospects through specific marketing funnels
video marketing
keyword analysis
… more and more the higher up the organisation that ‘over the internet’ marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the ‘noise level apparently increasing on a weekly basis,the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.
Spring Equestrian Apparel – Choosing Horse Riding Clothing This Season
Winter is a great time to sort through your equestrian apparel, horse clothing, and riding equipment to check for damage, to see what needs to be cleaned, and to create a shopping list of necessities and fun new equestrian apparel items. New styles have just arrived, making this the best possible time to put that shopping list and those organizational skills to use. Your equestrian apparel serves many functions and needs to be in the best possible condition to work properly. Riding equipment, tack, and horse clothing fall into the same category. Broken buckles, worn straps, and ill-fitting apparel must be replaced, enabling you to look, feel, and perform at your very best.The lined or fleeced horse riding breeches that served you well through the cold winter months are now too heavy to be safe or functional for intensive training or on long trail rides. Safety and comfort are paramount any time you are riding. You can ensure that you have the necessary freedom of movement while maintaining close contact with your horse and still look sleek and stylish with this year’s latest styles.Difference Between Spring And Winter RidingIf you ride on the island of Oahu, seasonal changes won’t really affect you or your riding apparel. For the rest of us, winter means wearing layers of clothing, heavy jackets, lined gloves and boots, thick socks, turtleneck shirts and sweaters, and heavy horse riding breeches. As spring approaches, that wardrobe is no longer safe or functional. You can get overheated and you do not have the range of motion needed for more strenuous training sessions.Riding in the spring frequently means longer rides, so comfort becomes more of an issue. While gloves are still needed, you don’t want the bulky linings that were necessary during winter. Lighter weight apparel, more suited to spring and summer, provide you with attractive fluidity of movement, especially with all the beautiful new styles that have just arrived. Your horse will appreciate a lighter weight blanket or stable sheet as well.Look For New Spring Equestrian Apparel ArrivalsNearly all of the major equestrian apparel designers have released their latest styles of breeches, shirts, show coats, and horse clothing. Instead of making do with worn-out or ill-fitting equestrian apparel, you can take advantage of the latest spring sales on riding apparel and horse tack. Equine Couture, The Tailored Sportsman, Tuffrider, and Goode Rider have released their cutting edge collections for the upcoming Spring and show season.Horse riding breeches now come in new materials and styles that take advantage of the latest in textile research, providing riders with improved breathability, increased comfort, and elegant details that will make you stand out from the crowd in and out of the show ring. Of course, the real purpose of well-designed breeches and jodhpurs is to protect your legs while maintaining clear communication between horse and rider. This year’s breeches look and function better than ever.Horse Show Equestrian ApparelNo matter how well you and your horse perform in the show ring, your appearance must win over the judges. Poorly fitting breeches and sloppy riding apparel can eliminate you from the standings just as fast as a fall or a refusal, sometimes even faster. While you may be able to hide a smudge on your ratcatcher, your show coat must be pristine, snug, and elegant, all while allowing you the freedom of movement you need to perform your best.The newest collections from Tuffrider, and Tailored Sportsman all combine versatility with a sleek, elegant design that will help you catch the judge’s eye and then keep it. The latest trend in breeches is the low-rise style waistband that doesn’t cramp your style, or your breathing. Stretch fabrics add a new level of comfort and fit without binding or pinching. Designers have realized that the better you feel, the more likely you are to ride your best. Horse riding breeches have become a fashion statement for even the non-rider, providing a sleek outline, a comfortable fit, and a versatile wardrobe item.Of course, color is always an issue when shopping for any type of apparel. While the show ring has specific requirements, there are plenty of new spring equestrian apparel choices that allow you a bit more freedom to express the inner you. Now is the perfect time to treat yourself to equestrian apparel and new horse riding breeches that will help you to look, feel, and perform your very best.
Opt For Preventive Care To Reduce The Cost of Healthcare
People often do not prioritize their health and visit the hospital or their doctors while detecting some disease-causing symptoms in their bodies. However, preventive care is the best possible way everyone can undertake and cease the risk factors before the symptoms become dangerous and life-threatening. The following article will focus completely on preventive health care and how it helps reduce further costs involved with healthcare.
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What is Preventive Care?
Preventive health care or prophylaxis involves the measures that people consider for preventing any diseases. The form of healthcare includes utilizing medical services or precautions that fight against the potential health crisis. It is the most important step that people can adopt in better management of their health.
Several factors such as genetic predisposition, lifestyle, environmental factors, and disease agents affect people’s health. Hence, everyone must undergo periodic health check-ups and screening tests from the doctors.
People opt for preventive health care for maintaining better health, and eliminating the disease becomes serious. Preventive care in conjunction with medicines will save a patient from health breakdown and save money from future expenses, especially if the patient is suffering from a chronic disease.
What are the Preventative Care Services?
Here are some of the examples of preventive health care services, along with their frequencies. ·
Annual Check-up (1 per calendar year): During the annual check-up, the doctor or Primary Care Provider (PCP) checks all areas of a person’s health, including physical and psychological. Examining the patients in detail helps in detecting any health care concerns in the early stages.
· Flu Shot (1 per year): Most health plans include flu shots and protect the patients from all strains of flu viruses.
· Mammogram (1 calendar year, after the patient attains the age of 40 years): Patients over the age of 40 must undergo routine x-rays of breast tissues and check for signs of cancer and other abnormalities. Some health plans might cover the costs of 3D imaging. ·
Colonoscopy (usually once in every decade after the age of 50) for detecting colon cancer.
· Vaccinations, including boosters for such as measles, rubella, polio, etc. administered during childhood.
Preventive health care helps keep people productive and active, enabling them to earn well during their senior years. Studies show that approximately 35% of people have to consider early retirement, even before they are financially ready. Opting for affordable, preventive care helps in reducing the numbers.
Why Should Patients Opt for Preventive Care?
Access to preventive health care helped reduce healthcare costs among Americans, as the physicians can prevent or treat the disease before the patient needs emergency room (ER) care. Almost one-third of costs in America include hospital care, which is undoubtedly very expensive. In 2010, 21.4% of adults paid at least a visit to the emergency room, which reduced to 18.6% in 2017. Adults not having affordable access to preventive care are more likely to pay a couple of visits to the emergency room.
Statistics show that 7% of the adults in the age group of 18-64 paid visits to the ER in 2014, as they had no other option, regardless of their health insurance status. About 77% of Americans went to the emergency rooms due to complications in their health, including those whose doctors advised them for emergency room care. Approximately 15.4% of uninsured adults in 2014 are more likely to use the emergency room, as they lacked other providers.
Undoubtedly, the cost of ER care for uninsured patients was extremely high. Hospitals provide care, even if the patient fails to provide fees for their services. As hospitals must recover the cost, they shift to Medicaid and health insurance premiums, which increases the healthcare cost for everyone.
Impact of Preventive Care Cost on Health Care Costs
Chronic diseases are the major leading cause of death among people, either preventable or manageable with regular visits to health care. These include:
· Heart diseases
· Cancer
· Stroke and
· Chronic lower respiratory diseases
Poor nutrition and obesity are the leading cause of heart disease and stroke. Genetics and smoking lead to lung cancer, which is the most common type of cancer. Obesity also risks several other forms of cancer.
Treating these chronic diseases is expensive, even before they reach emergency room status. Approximately 90% of the 3.5 trillion USD includes health care expenditures for people suffering psychological problems and chronic diseases. Patients who never went for preventative care or did not have any prescription coverage failed to afford the treatments, screenings, regular check-ups, and medications that would manage the underlying conditions of the disease. Instead, they head up to the emergency rooms with cases of strokes, heart attacks, and other complications.
However, with regular access to affordable, preventive care, the patients were more likely to discover and manage their chronic conditions. Doing so lowers the chances of visiting the emergency rooms and investing more into expensive treatments for those diseases, which passed regular management. With the decrease in the expenditure for treatments, the overall healthcare cost also decreases for everyone, as the hospitals no longer try to cover the treatment cost of the uninsured patients.
When and What Preventive Health Care is the Most Suitable?
A patient’s primary health care provider will help him or her coordinate the most suitable shots and tests. While analyzing the beneficial shots, the health care provider will consider certain aspects such as family history, age, sex, current health status, and several other factors.
Conclusion
Preventive health care often covers 100% of health plans and offers the patients several benefits both in cost and health. However, if the patient experiences doubts or are in dilemmas about the things covered and tests conducted, he or she must communicate with the physician at the earliest.
Everyone knows, “health is wealth.” If a patient is healthy, he or she will perform the best. However, it is also important to adopt a healthy lifestyle, reducing the risk factors and saving the patients from spending money on medicines.